Overall Brand Sentiment
72%
Positive
+4.2% vs prior 60d
Social Mentions (120d)
48.3K
SG: 29.1K | US: 19.2K
+18% MoM
Avg Review Rating
4.3 ★
Across platforms
+0.1 vs prior
Trending Flavor
Swicy
#1 Emerging Trend
+62% search vol
Social Mention Trend (120-day)
Weekly mentions across all platforms
Market Sentiment Split
Singapore vs USA breakdown
● Singapore29,100 mentions
Pos 68%Neu 22%Neg 10%
● USA19,200 mentions
Pos 76%Neu 16%Neg 8%
Hot Flavor Trends
Swicy (Sweet+Spicy)Chili CrispMalaTruffleYuzuSalted Egg (Core)PickleHoney MisoSweet CornSour Cream & Onion
Hot
Rising
Stable
Top Social Topics
Platform Mix
IRVINS 2026 Marketing Hub
Occasions
E-commerce
Launches
Events
Modern Trade
PR Kits
Retail
2026 Annual Budget
Total Planned$456,125
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Sentiment Over Time
Weekly positive sentiment %
Sentiment by Product Line
Avg positive sentiment % per SKU
Key Sentiment Drivers
Search Interest Over Time
Google Trends index (0-100) — 26-week view
Emerging Search Queries
Breakout & rising — click rows for details
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Category Search Volume
IRVINS vs Category vs Competitors
Rating Distribution
Review Theme Analysis
Notable Reviews — Singapore (10)
Notable Reviews — USA (10)
Competitive Landscape — Singapore
IRVINS
Fish Skin, Potato Chips, Salmon Skin
72%Pos. Sent.
Golden Duck
Salted Egg Fish Skin, Crab Chips
68%Pos. Sent.
Ooh SG
Mala Chips, Truffle Chips
63%Pos. Sent.
Fragrance
Salted Egg Fish Skin, Bak Kwa
61%Pos. Sent.
Lay's (PepsiCo)
Salted Egg Potato Chips (SEA)
64%Pos. Sent.
Competitive Landscape — USA
IRVINS
Salmon Skin, Potato Chips, FBJ Collab
76%Pos. Sent.
Trader Joe's
Salted Egg Potato Chips (PL)
70%Pos. Sent.
Calbee
Shrimp Chips, Asian Snack Line
69%Pos. Sent.
Golden Duck
Fish Skin (H Mart, Whole Foods)
65%Pos. Sent.
Frito-Lay
Asian-Inspired Flavor Chips
62%Pos. Sent.
Share of Voice — Social (120-day)
Competitor Activity Alerts (10)
Competitive Advantage Matrix
| Dimension | IRVINS | Top Comp. |
|---|---|---|
| Brand Authenticity | ★★★★★ | ★★★ |
| Flavor Innovation | ★★★★ | ★★★★ |
| Price Competitiveness | ★★★ | ★★★★ |
| US Distribution | ★★★ | ★★★★★ |
| Social Virality | ★★★★★ | ★★★ |
| Clean Label / Health | ★★★ | ★★★★ |
Competitive Intelligence Tracker
AI-scraped pricing, pack sizes, claims & reviews from top 5 competitors per market
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🔥 IRVINS Benchmark Pricing
SG Fish Skin: $8.00/105g ($7.62/100g)
SG Potato Chips: $8.00/105g
US Salmon Skin: $8.99/3.5oz ($2.57/oz)
US FBJ Collab: $8.99/3.7oz
Avg Rating: 4.3 ★
🇸🇬 Singapore — Top 5 Competitors vs IRVINS
| Brand | Key Product | Pack | Price (SGD) | $/100g | Price Gap | Rating | Key Claims | Recent Positioning Shift |
|---|
🇺🇸 USA — Top 5 Competitors vs IRVINS
| Brand | Key Product | Pack | Price (USD) | $/oz | Price Gap | Rating | Key Claims | Recent Positioning Shift |
|---|
AI Competitive Positioning SummaryAuto-generated from scraped data
🇸🇬 Singapore Analysis
🇺🇸 USA Analysis
AI-Recommended New Product Concepts (10)
Based on trend analysis, sentiment, and search data ()
Localized Campaign Recommendations
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